Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of “heavy DSLRs.” The ads feature a made up medical condition called DSL-ARM: “the affliction of having your arm stretched by using a heavy DSLR.” Check out the 30-second ad above. “For the longest time, I thought […]
Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of “heavy DSLRs.” The ads feature a made up medical condition called DSL-ARM: “the affliction of having your arm stretched by using a heavy DSLR.” Check out the 30-second ad above. “For the longest time, I thought […]
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